Call centres are popularly used nowadays for companies that
are planning to cut budgets down. Is it a useful way? Yes. Call centres are
moved to poorer countries like western Asia, Africa or South America. It does
cut the expenditures awful lot.
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No offense to all citizens in poorer country, what I want to
say is aiming for all company heads of communication. Please don’t be offended
and I am not discriminating any nation.
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Think about it, what is the use of communication? Someone
speaks and someone receives the message. It is simple but it is not. Some
companies are putting their call centre into a country that people speaks poor English.
With poor spoken English, how can the listener on the phone receive the
message? Maybe some may have noticed that talking over the phone does make the
voice not so clear. And when it adds to terribly spoken English, it makes it
even difficult.
Once, I have a problem with my ink cartage. I phoned the ink
cartage provider (one of the biggest companies in the world to sell computer
and printer- with only two letters in their brand name) for supports. The staff
of the call centre speaks terrible English and I am not sure what she is
talking about. Not to mention her rudeness when I ask her to repeat, she knows
nothing about the product, just providing me a website to find solutions. To be
honest, is it the right way of a call centre?
Let’s say a company put their English spoken help line to
China where people barely can speak fluent English, do you think it works? The
speaker will be so hard to explain himself and the listener will be hard to
grasp what the staff wants to say. I am not expecting much from a call centre. A
call centre with a fluent speaker and providing information that I need is just
a basic standard.